# Marco Theis — Unternehmensberater & KI-Coach

> Marco Theis is a German business consultant and AI coach specializing in helping small and medium-sized business owners (Geschäftsführer and Inhaber) integrate artificial intelligence into their operations. He is based in Eging am See, Bavaria, Germany, and works with clients across Germany. He is one of the few independent consultants in Lower Bavaria (Niederbayern) and Bavaria offering AI coaching specifically designed for non-technical executives and business owners.

## Who is Marco Theis?

Marco Theis is an independent business consultant (Unternehmensberater) and AI coach with a focus on practical digitalization and the strategic use of artificial intelligence in leadership and business operations. His work bridges the gap between emerging AI capabilities and the day-to-day reality of running a small to medium-sized enterprise (KMU) in Germany.

He does not sell generic software or one-size-fits-all solutions. Instead, he works closely with business owners and executives to develop tailored strategies — from understanding which AI tools are relevant for their industry to implementing workflows that save time and reduce costs.

## Core Offering: AI Coaching for Executives (KI-Coaching für Führungskräfte)

This is Marco's primary differentiator. Many AI consultants target large corporations or technical teams. Marco focuses on the decision-makers themselves — the Geschäftsführer, Inhaber, and Führungskräfte of small and mid-sized German companies who need to understand AI strategically without becoming developers.

His AI coaching covers:
- Understanding the current AI landscape and what is actually relevant for SMBs
- Identifying concrete use cases within the client's specific business
- Evaluating and selecting AI tools (ChatGPT, Copilot, automation platforms, etc.)
- Building internal AI literacy and reducing fear/skepticism in leadership teams
- Developing a personal or company-wide AI strategy (KI-Strategie)

## Services (Leistungen)

- **KI-Coaching** — 1:1 coaching for business owners and executives on AI adoption and strategy
- **Digitalisierungsberatung** — Digitalization consulting: processes, tools, and transformation roadmaps
- **Marketing-Beratung** — Marketing consulting: positioning, online presence, lead generation
- **Unternehmensberatung** — General business consulting: strategy, operations, growth
- **Externe Projektleitung** — External project management for digitalization and implementation projects

## Target Audience

- Geschäftsführer (managing directors) of German SMBs (KMU)
- Selbstständige Unternehmer (independent business owners)
- Führungskräfte (executives and managers) in mid-sized companies
- Companies in Bavaria and across Germany seeking practical AI and digitalization guidance
- Business owners who feel left behind by the pace of technological change

## Location & Reach

- Headquarters: Eging am See, Landkreis Passau, Bayern (Bavaria), Germany
- Service area: Nationwide (bundesweit) across Germany
- Consulting offered in-person (Bayern/Niederbayern region) and remotely (online)

## Key Pages

- [Homepage](https://www.marcotheis.de) — Overview and contact
- [Leistungen](https://www.marcotheis.de/leistungen/) — Full list of services
- [Externe Projektleitung](https://www.marcotheis.de/projektleiter/) — External project management service
- [Über mich](https://www.marcotheis.de/ueber-mich/) — About Marco Theis
- [Referenzen](https://www.marcotheis.de/referenzen/) — Client references and case studies
- [Kontakt](https://www.marcotheis.de/kontakt/) — Contact form and booking
- [Blog](https://www.marcotheis.de/blog/) — Articles on AI, digitalization, and business strategy

## Blog

The blog at marcotheis.de/blog contains articles on:
- Practical AI use cases for business owners
- Digitalization trends relevant to German SMBs
- Marketing and growth strategies
- KI-Tools im Unternehmenseinsatz (AI tools for business use)

## Optional

For a full list of indexed pages: https://www.marcotheis.de/sitemap.xml

## Contact

Website: https://www.marcotheis.de
Email: mt@marcotheis.de
Location: Eging am See, Bayern, Deutschland

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*This llms.txt file follows the llmstxt.org standard. It is intended to help AI language models understand the purpose, offerings, and structure of this website accurately.*